Hit It Hard

There is so much in this short 4:18 video. For those trying to grow companies or social ventures, this video is golden.




I was shown this video at an event yesterday at HBS, organized for New Brunswick stakeholders involved in fostering entrepreneurship. The particular session that showed this video was led by HBS faculty member Ramana Nanda, whose focus is on entrepreneurship financing. He wanted us to see how the interests of VC firms for backing home runs, not safe bets, leads to certain behavior ($50 million is interesting, $15 million is not). 

Another faculty member, Noam Wasserman, spoke about the learning entrepreneurs go through. His research shows that for many serial entrepreneurs, the second startup is more poorly managed than the first. It's not until the 3rd and 4th that venture they apply the right lessons learned. In the video James talks about some of the mistakes that Noam's research has found first and second time entrepreneurs making.

Now go hit it hard.

What’s Your Soil Strategy?

At a meeting yesterday in New Haven, with folks building exciting entrepreneurial energy in that city, we talked about focusing beyond the entrepreneur.

Successful companies have great leadership teams. One angel investor said that he almost never sees a business plan without gaping holes in the leadership team. Another participant then spoke of the analogy of our work with permaculture, an approach to agriculture that looks to natural ecosystems rather than business frameworks.

Permaculture’s focus on the soil and approaching agriculture from an ecosystem perspective ensures abundant harvests and healthy profits. Profits that are reinvested to ensure abundant future harvests.

This is a useful analogy for small market cities like New Haven. The challenge with small cities is that they’re small. People, ideas and resources don’t come together with the same frequency or velocity as they do in big cities, making it harder to generate the critical mass of economic activity that becomes self-sustaining.

I forget where I read it, but the example of the Vietnamese Chef in New York City vs the Vietnamese Chef in, say, Bangor, is instructive. In New York City the Chef must compete for customers with many other Vietnamese Chefs. He specializes and becomes very good.  He meets a Spanish Chef at a Food Network forum for the city's best chefs, who through the same forces has also becomes very good. They team up and open a popular fusion restaurant. The Food Network profiles the restaurant and their popularity grows further.

The Vietnamese Chef in Bangor has a very different existence. His is the only Vietnamese restaurant in town. Unfortunately he needs a population of 100,000 just to have enough potential customers to stay alive. Bangor only has a population of 30,000. After a good first couple weeks his door stops flying open and the restaurant must close.

The soil in New York has nurtured innovation with market size, diversity and specialization. Entrepreneurs can more easily develop products and find people to complete their leadership teams. These forces do not exist by themselves in Bangor. The Bangor’s of the world need to find ways to fertilize their soil and imitate these forces while building on the advantages of small cities. It seems that the folks in New Haven are on their way to figuring it out.

Searching for sustainability

Sustainability used to mean going green. Now it refers to how organizations can live forever. 

Finding the silver bullet of organizational sustainability comes up a lot in my conversations. This past week it came up during a meeting with social enterprise folks and again in a chat with a nonprofit leader. Then, while walking my dog, it was the focus of a CSI podcast on nonprofit leadership.

In each of these conversations it was implied that once found, a sustainable model will lead to an organization with the systems, capacity and resources to do the work that needs done. Adding for-profit work to help pay for nonprofit missions is often mentioned as part of the sustainability solution. 

Seth Godin wrote a blog post recently about the difference between goods that are bought and sold. Bottled water is bought. When I’m on the road no one sells me bottled water, I search it out. In almost all cases donations are sold. They would never happen unless someone convinced me that I should part with my money to support their cause. 

Sustainable social enterprise models will likely always involve their services being sold. There will need to be people out there pitching and corralling support for the cause. Any fundraiser will tell you that that course never feels sustainable. Preferences change. Business gets bad. Someone else got there first. 

Two of the three senior leaders on the podcast spoke of their search for sustainable enterprise models. They represented and spoke about some of the iconic brands in civil society who have been active for more than 100 years. Organizations like the Red Cross and Goodwill Industries. 

It seems these organizations have figured out sustainability. They know their customers and how to reach them. They have a well defined value proposition. But the podcast made clear they're still looking for a sustainable model. What they have done is found a way to make the search sustainable.

Advice When You Need It

Two years ago I had a conversation with serial entrepreneur Dan Martell about a service both of us needed as we were building our ventures. The problem we were having was a classic dilemma that was only reinforced as young people, (Dan would have been 30, I was 29): we didn't know what we didn't know. But we knew we needed to know it, preferably yesterday.

Dan's answer to this problem is pure Dan, start a company. Yesterday in Moncton, NB, Clarity.fm was launched as a way for entrepreneurs to get the advice they need, when they need it. With over 300 business and community leaders already signed up, it provides a list of people with the right expertise and experience to call on when you're stuck. 

The idea uses an old fashioned one - asking for help, giving advice - and amplifies it with the reciprocity ethos of online social networks. It's potential to connect professionals is such that I can imagine Reid Hoffman, the co-founder of LinkedIn, banging his hand against his head and lamenting, "why didn't we do this?!"

If Clarity.fm is able to cultivate a culture where users feel comfortable calling strangers, this could take off and be really beneficial (a referral service could help mitigate this). You can find me @ http://www.clarity.fm/#/timcoates. Looking forward to your questions!